On September 9, the communication group # 1 in Ukraine Dentsu Aegis Network Ukraine held the 7th annual Future Lab conference. This is one of the largest conferences of Ukraine devoted to marketing, communications and media this year.
The organizers of the event every year with particular care approach to the choice of topics and speakers. Speakers from different countries (Great Britain, Ireland, Russia, Poland) were invited to this conference to give the Ukrainian advertising market fresh ideas for the mind. And also to push already enough progressive advertisers to search of new vectors of movement of their businesses. Participants of the advertising market every year wait for the beginning of autumn to hear innovative cases and be inspired. How will the advertising market change, how will technologies affect the business paradigm and what is the new reality of Digital & TV programmatic - this was said a lot on Future Lab 2016.
In the zone of innovation, Infovision Company presented its interactive advertising format, which is able to generate an emotional attitude of the consumer to the brand, and create a positive feedback between the brand and the consumer.