A cardinal change in the business model, the flexibility of thinking and the synergy of the efforts of market participants is the plan of action for retail in the new economy. About why retailers sometimes "go out to the courtyard", beyond their own experience, resources.
RETAIL IN THE NEW WORLD: WHAT TO WAIT AND WHAT TO SEE? Andrey DLIGACH, Ph.D., General Director of the group of companies Advanter Group, told what retail will orient in the future. First, retailers need to reduce the number of products and projects, and pay special attention to the attitude to the client, to involve the buyer in their business. Secondly, the war with suppliers, the hope for loyalty programs and deferred payment is the past. The future is for new thinking, searching for non-standard solutions and technologies. In 2017-2018 years. Business will be based on innovative solutions, trust and openness. Therefore, retailers need to start managing not sales, but relationships. The very understanding of the need for change is today an important condition for starting to change. This is assured by Boris STARINSKY, Managing Partner of GC "INTALEV", Expert TOS and new technologies. At the moment, among the main technological trends of retail can be identified: fast and affordable Internet, cloud technologies, social networks, Big DATA, Internet of Things, robots, artificial intelligence, 3D printers, virtual and augmented reality. With proper use these resources will allow retail to reach a new level. However, the need to change is associated with such a factor as mental limitations. To overcome these limitations, Expert advises to pursue a policy of openness and clearly understand: the company can achieve high results by moving away from the outdated paradigm. In order to effectively build processes both within the company and interacting with the partner, retail players need to choose the right strategy. Alexander Stepanov, Expert of Professional Analytics and Information Systems in Retail, shared his expert opinion on the evolution of strategies for retail. Today it is necessary to be able to agree with partners, discuss all the issues with them openly, not to think stereotypically. Correct, consistent analysis of Big Data enables the retailer to understand the basic preferences of customers and to understand in which direction it needs to move.